We believe that creativity should work to change the environment for the better. We were thrilled when Global Taktika was selected after a competition to create a fundraising TV format for UNICEF in co-production with Nova TV. And we rolled up our sleeves. We created a mini-season over 3 consecutive nights on the top rated show “Your face sound familiar” (“Като 2 капки вода”). The goal was clear: to entertain the audience while focusing on the children, their needs and problems.The result: UNICEF’s most successful fundraising campaign in the last 10 years.