We love challenges. Especially the big ones. And this one with Kaufland is not something you come across often. What we had in front of us: The bakery of the largest retailer in Bulgaria with its new celebrity ambassadors - the acclaimed Bulgarian football legend Hristo Stoichkov and the favorite pop star of the younger generation DARA. We had already successfully launched Hristo Stoichkov. Now, we had to create a homogeneous mix of products, faces, and corporate branding. The result: We are proud that something so bright, memorable, and tasty came out. Just like a favorite song. Literally. We took care of creating television, digital, and OOH content. We got people to sing along to their favorite refrain from the commercial. But most importantly, they consumed a record amount of Kaufland Bakery's products. Mmm, delicious!